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  • Several small businesses in the Valley receive 'Bricks and Clicks' grants

    Tuesday, May 01, 2018

    HARRISONBURG, Va. (WHSV) — Harrisonburg announced $36,700 in grants were awarded to businesses in the Valley during National Small Business Week.

    Ten businesses in Harrisonburg and Rockingham County found out they had received a "Bricks and Clicks" grant, which range between $1,200 and $4,900. This is the final portion of a three step-small business assistance program called "Bricks and Clicks."

    The goal is to help businesses become stronger destinations and have stronger websites and digital marketing.

    “This was a highly competitive application process," said Peirce Macgill, assistant director of the city's economic development department. "The caliber of the applicants was impressive. The grant recipients demonstrated that they were applying what they learned in the workshop and from the technical assistance and clearly articulated goals and strategies. They are poised to see real economic growth by implementing the ideas and recommendations that this program has provided.”

    Among one of the winners, is the Isle Co. house in the Agora Market in downtown Harrisonburg.

    They attended the workshop and worked with the "Bricks and Clicks" technical assistance program to help improve their business.

    Becca Slye, owner of the Isle Co., said the plan is to help make their store more of a destination, improve their marketing and build relationships with the customers they serve.

    "So we're excited to use the grant, to further invest in those relationships that we've built," Slye said, "whether it's through new marketing material that we send home with our locals or our tourists."

    One of their goals is to create new marketing material for customers to take with them on how to use their products, like their soy lotion candle, and create instructional videos.

    Other grant recipients include:

    * Dayton Tavern LLC
    * Explore More Discover Museum
    * Food.Bar.Food
    * Hugo Kohl LLC
    * Lineage
    * New Creation
    * Solace Studios
    * The Isle Co.
    * Walkabout Outfitter
    * withSimplicity


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